Music Business Blog
Interview with Peter Hebbes – Music Publisher
A look at the career of a distinguished Australian music publisher, Peter Hebbes of Hebbes Music Group Peter Hebbes has worked as a music publisher for over 30 years in Australia and overseas. He came to Australia in 1977 at the invitation of Festival Records, which was then the biggest independent company, and became the […]
USP: Are you only five minutes ahead of your competitor?
The term unique selling proposition (USP) is colloquialism created by advertisers to describe the process of finding (or creating) either a tangible or intangible benefits unique to a particular brand or business. It’s popularity amongst marketers is understandable given the individualistic nature of democratic economies in which the term emerged and flourished. If we are […]
Remaining authentic amid a sea of hype
Recently USA Today journalist Edna Gundersen characterised the career of singer/songwriter Jack Johnson thus: “unbending path of honest self-expression… in today’s spectacle-driven pop world, where artifice trumps art, that’s a non-conformist stance and one that has impressed legions of admirers”. So how, in our marketing-driven culture do artists like Jack Johnson remain true to their craft, […]