Music Business Blog
Rick Springfield is Marketing Genius
Remember Rick Springfield? Probably not, right. Think 1982 and Jessie’s Girl, still struggling? Well, it turns out that his fans remember him. Rick is working on the Nine Inch Nail’s model of connecting with fans + reason to buy = $$$ (Look up Michael Masnick’s talk here if you don’t know what I am talking […]
Your music is your marketing
Think about this. For the independent musician, the music you make is essentially your advertising. The product that you are trying to sell is yourself as the artist. You are trying to get consumers to buy into you as an artist, come to shows, buy a t-shirt and buy the premium package of your music, […]
The Dawn of the Independent Musician
2005 was the dawn of the new music industry. The old industry was a world where the corporate fat cats finally got so greedy that they actually started to devour themselves, but that left a space for everyone else. I think great music is finally back and the music industry is re-discovering its soul. All […]