MUSIC & ENTERTAINMENT MARKETING
This text akes a close look at the complexities of bringing an artist’s work to their audience. This guide will help students, teachers and artists through the maze of marketing and promotional possibilities that confronts the music industry in Australia today. The book helps the reader understand the fundamental issues and examines the theory and practice of best leveraging both paid and ‘free’ opportunities.
Find out how to research, segment and target music markets Understand the relationship between artists and their audience in terms of music, brand and merchandise. Learn how to best approach pricing and distribution. Uncover the secrets of marketing communications and earned, owned and paid media Put it all together with the effective marketing plan builder.
The Practical User’s Guides for the Music Industry by Ben O’Hara and Mark Beard are recognised as the best curriculum-based texts available. Each book contains detailed text on areas of the music industry with study questions, short tests, discussion points and practical exercises.