Blog

Stories of the adventurous life
Kookaburra on fence post
Music Publishing

Down Under vs Kookaburra

There has been a lot of discussion in recent months around the ‘Down Under’ vs ‘Kookaburra sits in the old gum tree’ case. See: http://www.abc.net.au/news/stories/2010/06/07/2920250.htm?section=justin for the latest. As the parties are back in court this week, I thought it timely to conduct a closer inspection of what is happening in this case. It really comes […]
6 years ago
Matt Ellis - Singer Songwriter in California desert
Artist Branding, Artist Management, Music Marketing, Record Industry

Gigging in America –  Insights from an LA-based Aussie artist

We take a look at the career of Australian singer-songwriter Matt Ellis, who from his base in Venice Beach, California shares some insights on the LA scene and the recording of his fourth solo album, Births, Deaths and Marriages Checkout Matt via www.mattellis.com You have just completed your fourth solo album, Births Deaths and Marriages. With […]
6 years ago
Music Fans, Music Marketing

Music Fans Verses Pop Culture Fans

I know that everyone has had a say about Rebecca Black in the past week or two (I am not even going to link to the video here) but I thought it timely to remember that Rebecca Black doesn’t really have anything to do with music or the music industry. A lot has been written […]
12 years ago
Music Marketing, Artist Branding, Artist Management, Music Publishing, Record Industry

Eleven Music Industry Trends for 2011

In changing markets there are always winners and there are always losers – the adversarial nature of capitalism demands it. While it is tempting to lean towards the negative –- to paint an apocalyptic future — we hope to highlight potential areas of opportunity in tomorrow’s music industry. ________________________ Trend One | The Three Bears […]
14 years ago
Artist Management, Record Industry

How to make a great demo recording

How to make a great demo recording Article by: Mark Walmsley  This month invited Australian producer-engineer-songwriter, Mark Walmsley to share his thoughts on what it takes to make a great demo. Mark has arranged, recorded and mixed over 100 major label releases in Australia (six of which have been nominated for ARIA awards). Mark has also […]
14 years ago
Music Marketing, Artist Management, Music

Your music is your marketing

Think about this. For the independent musician, the music you make is essentially your advertising. The product that you are trying to sell is yourself as the artist. You are trying to get consumers to buy into you as an artist, come to shows, buy a t-shirt and buy the premium package of your music, […]
15 years ago
Event Managment

Interview with Tony Bonney: Owner, Podium — The Event Producer

Approaches to event management and theming and client management Tony Bonney is the owner of the Sydney-based events company called Podium — The Event Producer. The kinds of events staged by the company cover the full range of event activities, from overseas conferences for sales and marketing teams to launches, national roadshows and celebrations. The […]
15 years ago