Archive of month: August 2010

Your music is your marketing

Think about this. For the independent musician, the music you make is essentially your advertising. The product that you are trying to sell is yourself as the artist. You are trying to get consumers to buy into you as an artist, come to shows, buy a t-shirt and buy the premium package of your music, […]

The Dawn of the Independant Musician

2005 was the dawn of the new music industry. The old industry was a world where the corporate fat cats finally got so greedy that they actually started to devour themselves, but that left a space for everyone else. I think great music is finally back and the music industry is re-discovering its soul. All […]

Interview with Tony Bonney: Owner, Podium — The Event Producer

Approaches to event management and theming and client management Tony Bonney is the owner of the Sydney-based events company called Podium — The Event Producer. The kinds of events staged by the company cover the full range of event activities, from overseas conferences for sales and marketing teams to launches, national roadshows and celebrations. The […]